DIRECTOR - SOCIAL MEDIA

Director of Social Media

Hard Rock is seeking a Director of Social Media to help transform the social presence of one of the world’s most iconic brands. Reporting to the SVP of Entertainment & Content Marketing, this leader will define and execute Hard Rock’s social media strategy across all platforms, setting the vision for how the brand shows up globally in culture, hospitality, gaming and entertainment. This high-impact role requires deep expertise in social media and content development, with the ability to guide cross-functional teams toward defined goals, objectives, and KPIs.

The Director of Social Media will manage a growing team of direct reports, establishing the vision for Hard Rock’s social operation and ensuring flawless execution at every level. Serving as a centralized resource for social leaders across the enterprise, this individual will provide guidance, recommendations and strategic input to ensure all channels maximize growth, engagement and impact.

The ideal candidate has a proven track record of building and managing dynamic brands across social media platforms, a sharp eye for world-class storytelling and expertise in navigating the rapidly evolving social landscape.

Key Responsibilities:

• Implement a long-term vision and growth plan for social media across the Hard Rock enterprise.
• Own social KPIs for designated channels, ensuring continuous growth, engagement and measurable business outcomes.
• Direct monthly, quarterly, and annual reporting across the social enterprise, delivering insights, strategic recommendations and new opportunities.
• Partner with the Director of Paid Social & Digital Media to integrate organic and paid strategies that drive awareness, engagement and incremental revenue.
• Oversee social planning and execution for marquee events, campaigns and partnerships, ensuring cohesive brand storytelling that result in desired business objectives.
• Create synergies and alignment between departments, divisions and properties to ensure seamless orchestration of social publishing and content development.
• Guide and manage external agency relationships, driving ongoing strategy, execution and performance while ensuring efficiency and effectiveness.
• Partner with Hard Rock’s sales agency of record to develop opportunities to monetize content through co-branded content and third-party sponsorships.
• Champion creative thinking and innovation, leading the team in developing new ways to reach and engage customers across multiple sectors.
• Oversee company-wide social governance, policies, and SOPs to ensure compliance, consistency and brand protection.
• Stay ahead of cultural and digital trends, making strategic recommendations for Hard Rock’s participation and amplification.
• Serve as a trusted partner to senior leadership, ensuring social media functions as a driver of brand equity and business growth.
• objectives.

Qualifications specific to this role:

• 7-10 years in social media & content, ideally working for an entertainment, hospitality, lifestyle or sports brand.
• A love and passion for creating dynamic content that blends brand strategy with visual storytelling.
• Experience using Emplifi or a similar social analytics software.
• Ability to edit content using designated software, including Adobe Premier, Final Cut Pro or Cap Cut
• Experience utilizing agencies and holding them accountable to performance standards.
• Strong analytical skills with an ability to translate data into actionable insights.
• Willingness to work nights, weekends and holidays, and an ability to cover live events.
• Experience working in a dynamic, fast-paced environment while managing staff and various internal & external stakeholders.

Work Environment:

Duties and responsibilities are typically performed in a professional office setting.

Pre-Employment Process:

Employment with Seminole Hard Rock Support Services requires the successful completion of the pre-employment process; to include a satisfactory background check.

Closing:

Seminole Hard Rock Support Services is an equal opportunity employer. We strive to foster an inclusive workplace culture for every team member. Seminole Hard Rock Support Services welcomes and encourages applications from people with disabilities. Reasonable accommodations are available upon request for candidates taking part in all aspects of the selection process.

Disclaimer
While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).