DIRECTOR - MARKETING

About Seminole Hard Rock Hotel & Casino Hollywood

Seminole Hard Rock Hotel & Casino Hollywood is the flagship casino resort of Hard Rock International, owned by the Seminole Tribe of Florida. This world-renowned entertainment, gaming and hospitality destination unveiled a $1.5 billion expansion on Oct. 24, 2019.  New offerings include 638 upscale guestrooms in the first-ever Guitar Hotel, 168 luxury guestrooms and unique swim-up suites in the adjacent Oasis Tower at Seminole Hard Rock Hotel & Casino Hollywood, and 465 newly redesigned guestrooms in Hard Rock Hotel for a combined room count of 1,271 throughout the resort. Additional  amenities include the lush, “Bora Bora” style lagoon with private cabanas and butler service; a 42,000 square-foot Rock Spa® & Salon; a 13.5-acre recreational water experience for swimming, kayaking and paddle boarding; 19 dining outlets and 20 bars and lounges; an expansive gaming floor with 3,100 slots, 195 table games and a 45-table poker room; 120,000 square feet of premier meeting and convention space including a 38,000 square-foot, carpeted exhibition hall; and a 26,000 square-foot retail promenade. The highly anticipated Hard Rock Live entertainment venue with a 7,000-person capacity, will showcase A-list entertainers, comedy acts, Broadway performances, sporting events and live broadcast productions. The integrated resort is located on 87 acres of the Hollywood Seminole Reservation along State Road 7 (U.S. Highway 441), and is 10 minutes from Fort Lauderdale/Hollywood International Airport and 30 minutes from downtown Miami and Miami International Airport. For more information, visit us online at www.seminolehardrockhollywood.com, call 800-937-0010 or follow us: Facebook: SeminoleHardRockHollywood, Twitter: @HardRockHolly, Instagram: @HardRockHolly.

Benefits & Perks:

We offer rockin' benefits that include Medical, Dental, Vision & Life Insurances, 401K, Paid time off, Annual Bonus Opportunity & much more! Please visit http://www.gotoworkhappy.com/benefits to see our full list of benefits! 

The Director of Marketing is responsible for the development and execution of strategic marketing plans and overall brand management of Seminole Hard Rock Hollywood. This position requires an in-depth understanding of the competitive environment, multi-channel communications, and best practices in the area of brand development, advertising, relationship marketing, consumer promotion and business analytics. This executive will lead the integration of traditional, digital advertising mediums, email, direct mail, social media, leisure and brand marketing to drive occupancy, gaming revenue, food & beverage revenue and ROI while also enhancing the brands image of Seminole Hard Rock Hollywood. A unique element of the role is the required interaction and brand alignment with Hard Rock International.

ESSENTIAL JOB FUNCTIONS:

• Provide overall strategic marketing direction for all elements of the Seminole Hard Rock campus including advertising, customer relationship marketing, direct/on-line/email marketing, social media, on property digital marketing, internet, promotions and sponsorship.
• Provide strategic direction and leadership to advertising, marketing, social media and creative teams. Performs research, reporting and analysis to guide future planning
• Lead effort with Vice President of Marketing, Vice President of Entertainment, Vice President of Food & Beverage, Vice President of Hotel Operations and agencies to evaluate and optimize overall media mix / advertising spending and promotional calendar.
• Manage relationships with agencies of record and align internal corporate resources for a cohesive plan.
• Work with revenue management team to develop offers, interpret occupancy statistics and respond to market conditions with campaigns that drive occupancy and ADR.
• Manages the creation and display of all advertising, collateral material and in-house audio/video
• Oversee the development of social media calendars and digital advertising campaigns; analyses and leverages reporting tools that will provide meaningful insight and measurable results on campaigns.
• Negotiates with print, radio and television and advertising agencies for appropriate advertising contracts.
• Work with the Director of Database Marketing to develop optimum Hotel email marketing campaigns, help determine segmentation strategies and campaign frequency while also spearheading the development of new ideas that leverage our amenities, databases, brands and partnerships.
• Develop and execute programs to support on-going needs, drive covers and launch new Food & Beverage outlets.
• Assist all property departments in achieving department goals through cohesive and efficient marketing support.
• Develop and support web marketing strategies and to guide enhancements to seminolehardrockhollywood.com to improve visual appeal, functionality and web performance metrics.
• Identify and execute partnership opportunities that bring new customers / databases to the SHRH campus.
• Oversee Corporate and Property sponsorship activations from development through execution.
• Oversee all marketing/advertising budgets and accounting; including budget reviews and approval by management.
• Monitors all advertising media and buys to assure compliance with advertising plans.
• Reviews and approves all media advertisement before release.
• Represents Seminole Nation on selected external speaking platforms, executive committees and organizations.
• Direct and coordinate all photographic and video needs of the department.
• Drafts and implements departmental policies and procedures emphasizing long-term goals and objectives.
• Promotes positive public/employee relations at all times.
• Performs all other job related duties as requested.
• Adherence to the Seminole Tribe’s policies and procedures.

Bachelors’ in Marketing or Advertising and seven (7) years experience in Advertising, PR, Casino Marketing or Communications required.  An equivalent combination of education and experience will be considered. Proficiency in MS Office, Excel, Word and Access required.

WORK ENVIRONMENT:

The working conditions are those typically found in an indoor, climate controlled office environment. Will be exposed to casino related factors including but not limited to second hand smoke, excessive noise, large crowds and stress related to servicing guests in a high pressure and fast paced environment.

CLOSING:

The Tribal Council gives preference in all of its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements.

As part of Seminole Gaming’s employment process, final candidates will be required to obtain gaming licensure by completing a background check with Seminole Gaming Compliance and Regulations, prior to an offer being extended. These background checks may include, but are not limited to:

• Credit Check
• Criminal Background Check
• Drug Screen

Disclaimer
While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).