SPECIALIST - ADVERTISING

Under the direction of the Advertising Manager, this position is responsible for assisting in the planning and implementation of various marketing efforts and initiatives such as, but not limited to, planning, printing, production and distribution of advertising and promotional materials at the property and public level. The Advertising Specialist must follow brand standards and maintain communication with multiple vendors, agencies and internal departments as needed.

• Responsible for all aspects of property signage: planning, development and execution/installation, as well as maintaining budgetary accountability for signage.
• Coordinates creation, delivery and distribution for all direct mail and invitations, including special event invitations, tournament invitations and invitations for similar casino sponsored events.
• Coordinates production schedule for property’s casino direct mail and email blasts.
• Works with creative agency to produce marketing and promotional materials and collateral such as, but not limited to, signage, mailers, digital screens, and email blasts.
• Assists in development and management of the media marketing run list, tracking sheets, and creative project lists.
• Assist media buying agency in the development of marketing related campaigns, including coordination of creative and trafficking of deliverables.
• Support and serve all departments to ensure timely development and delivery of creatives for interdepartmental requests.
• Schedule, manage and publish content while maintaining a consistent presence across all property digital channels: desktop sites, mobile sites, onsite digital LCD displays and signage.
• Responsible for creating and implementing all copy, art, lists, cost estimates, invoices and other materials through every stage of conceptualization and production.
• Proofread and review written text for errors and inconsistencies prior to final approval and publication.
• Coordinate radio production, as well as implementation and execution of photo shoots for digital and printed materials.
• Coordinate out of home advertising production and installation with contracted outdoor vendors.
• Draft press releases for media distribution alongside Public Relations agency to support monthly promotions, jackpots, and property entertainment.
• Obtain bids and initiate purchases in accordance with company policy.
• Work with Purchasing, Receiving and Warehouse on inventory and deliveries.
• Prepares purchase orders and requisitions for all goods and services purchased by the Advertising Department.
• Examines for accuracy and prepares for payment all vendor invoices received by the department.
• Maintain organization of all files and completed production jobs.
• Conducts themselves in accordance with all Gaming Commission Regulations, and Seminole Tribe of Florida/departmental policies and procedures.
• Support Advertising Manager and other key marketing efforts and duties as assigned.

• At least 3 years direct marketing, advertising and brand marketing experience, including implementation of digital, mobile and emerging campaigns.
• Bachelor’s degree in hospitality, marketing, business administration, or the equivalent combination of education and experience.
• Experience with the Adobe Suite applications including Photoshop, Illustrator, and InDesign are not required but preferred.
• Proficient knowledge of Microsoft Office, such as Excel and Word is required.
• Ability to effectively communicate in written/verbal formats. Bilingual preferred – English/Spanish.

• Ability to adapt to the style and tonality of the current “voice” of consumer facing media.
• Ability to work well under deadlines and exercise a great deal of initiative, forward strategic thinking and independent judgement.
• Technologically savvy with solid understanding of the web, online market, and direct marketing.
• Must consistently maintain a professional appearance and demeanor.
• Excellent attention to detail, customer service skills, and multi-project management skills.
• Ability to comfortably speak to the general public and/or group of individuals.
• Work varied shifts, including nights, weekends and holidays.
• Ability to read and understand all Seminole Tribe of Florida policies and procedures.
• Must be able to complete standard Seminole Tribe of Florida forms and reports.

WORK ENVIRONMENT:

• Duties and responsibilities are typically performed in a professional office setting, as well as on the casino floor. The casino floor is a smoking environment with constant exposure to the general public and excessive noise.
• Must be able to work nights and weekends as needed.
• While performing the duties of this job, the employee is frequently required to sit, stand, and use ‘sense’ abilities; this includes walking, use of hands and arms, voice, and taste or smell.
• The employee must occasionally lift and/or move up to 10-30 pounds.
• Job is fully on-site.

CERTIFICATES, LICENSES, AND REGISTRATIONS:

• Must apply for, obtain and remain eligible for the appropriate Seminole Tribal Gaming License.

Synopsis:

Assists in planning and implementation of marketing department initiatives through various forms of media. Responsible for the coordination of printing, production and distribution of advertising and promotional materials. At least three (3) years direct marketing, advertising and brand marketing experience, including implementation of digital, mobile and emerging campaigns. Must be able to continuously maneuver around the office and property, often standing for long hours. Must be able to respond to visual and aural cues. Must have the manual dexterity to operate a computer and other office equipment. Must be able to push, pull and lift 10-30 lbs and stoop, bend and reach on a limited basis.

Indian Preference Policy:

In accordance with the Civil Rights Act of 1964, Title VII, Part III, Section 703, Exemption of Native Americans and Tribal Ordinance C-109-80 which mandates that preference be given to Indians when hiring, promotions, training and all other aspects of employment.  First preference in hiring, training, promoting and all other aspects of employment will be afforded to members of the Seminole Tribe of Florida who meet the minimum job requirements.

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