*MARKETING ANALYST

About Seminole Hard Rock Hotel & Casino Hollywood

Seminole Hard Rock Hotel & Casino Hollywood is the flagship casino resort of Hard Rock International, owned by the Seminole Tribe of Florida. This world-renowned entertainment, gaming and hospitality destination unveiled a $1.5 billion expansion on Oct. 24, 2019.  New offerings include 638 upscale guestrooms in the first-ever Guitar Hotel, 168 luxury guestrooms and unique swim-up suites in the adjacent Oasis Tower at Seminole Hard Rock Hotel & Casino Hollywood, and 465 newly redesigned guestrooms in Hard Rock Hotel for a combined room count of 1,271 throughout the resort. Additional  amenities include the lush, “Bora Bora” style lagoon with private cabanas and butler service; a 42,000 square-foot Rock Spa® & Salon; a 13.5-acre recreational water experience for swimming, kayaking and paddle boarding; 19 dining outlets and 20 bars and lounges; an expansive gaming floor with 3,100 slots, 195 table games and a 45-table poker room; 120,000 square feet of premier meeting and convention space including a 38,000 square-foot, carpeted exhibition hall; and a 26,000 square-foot retail promenade. The highly anticipated Hard Rock Live entertainment venue with a 7,000-person capacity, will showcase A-list entertainers, comedy acts, Broadway performances, sporting events and live broadcast productions. The integrated resort is located on 87 acres of the Hollywood Seminole Reservation along State Road 7 (U.S. Highway 441), and is 10 minutes from Fort Lauderdale/Hollywood International Airport and 30 minutes from downtown Miami and Miami International Airport. For more information, visit us online at www.seminolehardrockhollywood.com, call 800-937-0010 or follow us: Facebook: SeminoleHardRockHollywood, Twitter: @HardRockHolly, Instagram: @HardRockHolly.

Under the direction of the Director of Promotions, the incumbent is responsible for creating post event reporting and ad-hoc analysis as well as maintaining revenue predictive models for the marketing department within Seminole Hard Rock Hollywood Hotel Casino & Hotel.   This position specializes in using data and technical skills to develop insightful reporting to help optimize casino marketing strategies and offers.  The ideal candidate is passionate about data analytics and providing reports and insights that will lead to actionable business decisions to positively impact casino revenue.

Essential duties include, but are not limited to:

• Utilizes SQL to collect data from various databases in order to develop post forma reports and perform ad-hoc analysis on projects requested by management
• Maintains predictive models using SAS enterprise guide and SQL.
• Develops historical, current, and potential future trend analysis
• Learn and retain casino mathematics equations and key performance indicators
• Communicates financial and operational results to:   Managers, Directors, and Executive Team    
• Responsible for daily, weekly, and monthly reporting across multiple departments and properties within Seminole Gaming
• Develops appropriate financial and operating metrics for use by management in decision making
• Supports departmental goals and ensures performance measures are understood and achieved by managers
• Takes lead on ad-hoc projects and provides support on projects as needed
• If needed, develops and maintains advanced Excel tools such as VBA
• Validates results in order to ensure reporting accuracy
• Communicates effectively with all levels of management
• Supports the annual budgeting process
• Supports business and financial planning, includes short and long term forecasting

Bachelor degree preferred in the area of Marketing, Finance, Statistics, Economics, or Business Management. One (1) year casino marketing experience and one (1) year experience performing comparable analytical functions also preferred, or an equivalent combination of education and experience. 

Additional Requirements:

• Must be able and willing to work flexible hours to include evenings, weekends and holidays.
• Must have 1 – 2 years of experience using Microsoft SQL 
• Must have a high proficiency level with Microsoft Excel
• SAS enterprise guide preferred, but not required
• Forecasting experience preferred, but not required
• VBA experience preferred, but not required
• Strong analytical skills required, including a thorough understanding of how to interpret employee business needs and translate them into operational requirements
• Self-sufficient, requiring some limited supervision over job knowledge, expectations, and successful project completion
• Highly personable, able to easily articulate information and build strong relationships across multiple internal departments and potentially multiple external properties
• Must possess ability to manage multiple projects at once
• Must be very detail-oriented
• Must possess the ability to define problems, collect/sort/manipulate large amounts of data from multiple sources, establish facts, test theories, and draw valid conclusions

Work Environment:

• While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.
• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
• The Casino environment is hectic, fast-paced and often crowded and noisy. May be exposed to casino related environmental factors including, but not limited to, second hand smoke, excessive noise and constant exposure to general public.
• Must be able to communicate effectively with guests in English, specific to position duties and responsibilities.

Closing:

The Tribal Council gives preference in all of its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements.

As part of Seminole Gaming’s employment process, final candidates will be required to obtain gaming licensure by completing a background check with Seminole Gaming Compliance and Regulations, prior to an offer being extended. These background checks may include, but are not limited to:

• Credit Check
• Criminal Background Check
• Drug Screen    

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Disclaimer
While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).

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