Job Location(s) US-FL-Ft. Lauderdale
    Requisition ID
    Seminole Property
    Seminole Gaming - Corporate
    Casino Marketing
    Position Type
    Full Time
  • Overview




    In addition to its two Seminole Hard Rock Hotels & Casinos, the Seminole Tribe owns and operates the five Seminole Casinos in Coconut Creek and Hollywood, on the Southeast coast in Immokalee near Naples, on the Brighton Reservation north of Lake Okeechobee, and on the Big Cypress Reservation south of Lake Okeechobee.


    The Seminole Tribe has long been recognized for innovation in its gaming and other businesses. It opened the first high-stakes bingo hall and casino in the United States in 1979. That facility was the forerunner of the Indian Gaming movement throughout North America.


    Analysts believe today’s Seminole Tribe operates one of the most profitable gaming enterprises in the world. In March 2007, the Seminole Tribe of Florida acquired Hard Rock International, the first transaction of its kind by an Indian tribe. Hard Rock International is one of the most globally recognized music, entertainment, leisure and dining brands. It includes the world’s largest collection of authentic music memorabilia. The deal also includes licensing or franchise agreements for additional restaurants, hotels and Hard Rock Live performance venues.


    Our Commitment to Service:

    We don’t have customers, we have Guests. Each visitor is our Guest, just as you have a Guest in your home. You take a certain level of pride when you have an invited Guest in your home. You should take the same pride with every Guest who visits one of our properties. Unparalleled Service isn’t just a part of our mission statement at Seminole Gaming; it’s a commitment to each and every one of our current and future Guests.


    Provide technical and organizational support for the Director of CRM, including but not limited to, data accuracy, campaign management, system-based offer creation and oversight, test design, proofing, list generation and analytics.

    Duties and Responsibilities:

    • Responsible for execution of all tasks related to direct mail campaigns process for the assigned properties, ensuring accurate and on-time completion. Process includes list generation, data file checks, offer load approvals, fulfillment & analysis, ensuring accurate and on-time data delivery.
    • Assist Director of CRM with task of implementation of strategies, at the assigned properties, relating to targeted, one-to-one relationship marketing, including loyalty program, direct and internet marketing
    • Provide technical guidance and support to Marketing teams in order to help gain an intimate knowledge of the customer database as it relates specifically to the creation, execution and ultimately evaluation of direct marketing programs
    • Understand DM requests, create and maintain SQL scripts to execute tasks in timely manner.
    • Understand and resolve undocumented Free Play prize exceptions.
    • Understand and keep up-to-date knowledge of CMP and SGA MSSQL Data Warehouse.
    • Ensure accuracy of Free Play promotion loads in CMP.
    • Provide support for data cubes, custom marketing tools and ad-hoc reporting/lists.
    • Works closely with the Marketing teams to understand marketing strategy and which database marketing strategies should be utilized against that strategy.
    • Responsible for requirement analysis, set up and analytical feedback for the Test and Control methodology to facilitate program evaluation.
    • Must be able to investigate and help solve data quality issues and train users as needed.
    • Maintain knowledge of data access techniques including any required query languages used for direct mail, database management and analysis and response tracking.
    • Maintain knowledge of all computer systems and applications that feed into the marketing database.
    • Maintain knowledge at both the property-level and corporate-level of marketing database structure, information stored on the database, customer segment counts and how customer information is stored on the database, and how customer information is interrelated. Identify developing trends in customer behavior.
    • Maintains the integrity of database entry standards throughout the properties and assist departments in training the established data entry standards.
    • Maintains professional skills by staying abreast of current technical developments and participation in developmental programs available within and outside the company.
    • Maintains up-to-date knowledge of all computer systems and applications that comprise the Player’s Club system.
    • Must be able to investigate and help solve data quality issues and train users as needed.
    • Maintains all project files for active and future Database Marketing Programs and mailings.
    • Conducts themselves in accordance with all Gaming Commission Regulations, and Seminole Tribe of Florida/departmental policies and procedures.
    • Other duties as assigned.


    • Bachelor’s degree in Marketing or Business Administration with at least three (3) years casino database experience required, or the equivalent combination of education and experience.
    • Strong Microsoft Office Suite, including Excel, Word, Access, required
    • Knowledge of multiple systems that support business objectives preferred, specifically; SQL Server, CMP, LMS, campaign management software. 
    • Must be able and willing to work flexible hours  including evenings, weekends and holidays.
    • A team player with strong analytical, communication (both written and oral) and interpersonal skills.
    • Outstanding organizational skills is a must, as is the ability to manage multiple priorities simultaneously.
    • Must be available to travel on a frequent basis.
    • Must be detail-oriented.
    • Must possess excellent time management skills.
    • Must be able to analyze Marketing and Promotions data.
    • Must be able to understand basic statistical analysis.
    • Proven ability to write database extract queries using SQL.
    • Knowledge of SAS preferred


    The Tribal Council gives preference in all of its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements.


    As part of Seminole Gaming’s employment process, final candidates will be required to obtain gaming licensure by completing a background check with Seminole Gaming Compliance and Regulations, prior to an offer being extended. These background checks may include, but are not limited to:


    • Credit Check
    • Criminal Background Check
    • Drug Screen    


    For a listing of all opportunities at Seminole Gaming, please go to www.gotoworkhappy.com.   


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