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DIGITAL MARKETING SPECIALIST

DIGITAL MARKETING SPECIALIST

Requisition ID 
2018-19260
Job Location(s) 
US-FL-Hollywood
Seminole Property 
Seminole Classic Casino
Category 
Marketing
Shift 
Varies
Position Type 
Full Time

Opportunity Details

Overview

Classic Property

 

Whether you want to make your debut or go back on tour after a long hiatus, starting a career at Seminole Classic Casino can feel more like play than work. Our staff spends their time making sure that every single one of our guests gets the rock star treatment, but the Seminole Hard Rock family also rolls out the red carpet for our employees with competitive benefits and a great work environment. If you're ready to join a stellar team full of tastemakers and trendsetters who stand out from the average resort crew, apply today.


Seminole Classic Casino pioneered Indian gaming when it opened as the country’s first large stakes bingo hall in 1979, eventually expanding with gaming machines and poker. The recently renovated landmark casino is now home to over 1,100 state-of-the-art, newest title slot machines and other local favorites such as Diamond Lotto’s, Stinkin’ Rich, Bombay, Fort Knox, Pirate’s Loot, blackjack and a high stakes bingo room. The gaming leader also offers “The Loosest Slots in America” gaming area, a selection of over 30 popular slot machines guaranteed to pay out the most often for their model of slots, anywhere in the country, as certified by Gaming Laboratory International (GLI) the world’s leading gaming testing laboratory and technical consultancy. Seminole Classic Casino also features the Hollywood Hall entertainment pavilion and a full service bar. Patrons can enjoy an eating area named EATstreet featuring 3 new food options named Soygood, Slice and Mojoe or a burger and wing joint named Flying Cow.


OUR COMMITMENT TO SERVICE:
We don’t have customers, we have Guests. Each visitor is our Guest, just as you have a Guest in your home. You take a certain level of pride when you have an invited Guest in your home. You should take the same pride with every Guest who visits one of our properties. Unparalleled Service isn’t just a part of our mission statement at Seminole Gaming; it’s a commitment to each and every one of our current and future Guests.

Responsibilities

The Digital Marketing Specialist will collaborate with the Advertising Manager to implement the company’s overall digital marketing strategy including website, email, social, digital screens and more to provide solutions based on consumer insight and data. He/she will also be responsible for analyzing digital platforms to see how they can be improved upon, using A/B and multivariate testing.

The successful candidate is someone who is passionate about digital elements, has experience in web content management, email marketing, analytics implementation, data quality and testing. A highly motivated individual with experience and a passion for technology and stays cutting edge on all the latest trends within the casino and hospitality industry.

 

ESSENTIAL JOB FUNCTIONS:

  • Support Advertising Manager with projects as assigned which may include direct mail, collateral, signage and other traditional advertising mediums.
  • Obtain Bids and initiate purchases in accordance with company policy. Work with Purchasing and receiving on inventory and deliveries of items.
  • Responsible for the customer-facing website(s), both brick and mortar and social gaming, updating content and managing personalization rules.
  • Assist in the project definition, strategy creation, and accountability of key digital marketing projects.
  • Update digital signage both front and back of house.
  • Manage email campaign process with design agency from beginning to end including reviewing data and presenting analysis to the leadership team.
  • Maintain all social media accounts including curating timely content, engaging followers, escalating complaints to ensure guest satisfaction and providing insights and analytics to leadership team.
  • Create and maintain web, digital signage, iView and social media policies and practices, to ensure best practices and compliance.
  • Leverage analytics and A/B testing capabilities to improve marketing strategies and report KPI’s.
  • Coordinate upgrades & new functionality with internal and external technology teams.
  • Develop, implement and maintain SEO strategies
  • Ensure SEO and digital properties such as Google, Yelp, Bing, etc are regularly updated with correct information and links, etc.
  • Keep current with emerging technologies through digital, website and social avenues. Keep track of latest innovations and recent cutting edge launches in order to identify opportunities.
  • Assist media buying company in the developing of digital and online related campaigns including coordination of creative and trafficking deliverables.
  • Schedule, manage content creation and publish content while maintaining a consistent presence across all digital channels: desktop sites, mobile sites, onsite digital LCD displays (promotional and Food & Beverage), etc.

Qualifications

  • BA/BS degree in digital marketing (or related) field or comparable experience.
  • Experience in optimizing website content, landing pages and user funnels and executing A/B and multivariate testing.
  • Working knowledge of HTML, CSS, JavaScript and other web code.
  • Experience writing and maintaining policy, process and procedure documentation.
  • Project management skills to prioritize and drive initiatives forward.
  • Recent, hands-on knowledge of web analytics tools such as Adobe and Google analytics.
  • Intensive knowledge of social platform’s best practices: Facebook, Instagram, Google, Twitter and LinkedIn.
  • Experience with Sitecore and WordPress CMS platforms.
  • Experience with Social Media publishing and listening tools such as Adobe Social, Sprinklr and Radian6.
  • Experience with the Adobe Suite applications including Photoshop, Illustrator, Dreamweaver, InDesign and Audition. After Effects.

 

WORK ENVIRONMENT:

  • Must be able to work in a smoking environment
  • Ability to work in a fast paced environment
  • While performing the duties of this job, the employee is regularly required to sit.
  • The employee must occasionally lift and/or move up to 10-30 pounds
  • Must be able to work late nights and weekends as needed

#profhotjobs

 

CLOSING:

The Tribal Council gives preference in all of its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements.

 

As part of Seminole Gaming’s employment process, final candidates will be required to obtain gaming licensure by completing a background check with Seminole Gaming Compliance and Regulations, prior to an offer being extended. These background checks may include, but are not limited to:

 

  • Credit Check
  • Criminal Background Check
  • Drug Screen

For a listing of all opportunities at Seminole Gaming, please go to www.gotoworkhappy.com.   

 

Disclaimer
While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).

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