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DIRECTOR - CASINO MARKETING

DIRECTOR - CASINO MARKETING

Requisition ID 
2017-16768
Job Location(s) 
US-FL-Hollywood
Seminole Property 
Seminole Hard Rock Hotel and Casino Hollywood
Category 
Casino Marketing
Shift 
Varies
Position Type 
Full Time

Opportunity Details

Overview

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Seminole Hard Rock Hotel & Casino in Hollywood, Florida, located minutes from Fort Lauderdale’s world-famous beach, features a AAA Four Diamond resort with 469 luxury rooms and suites, award-winning restaurants, high-energy nightlife, a lagoon-style pool and Beach Club, a Hard Rock-inspired spa, and premium meeting and convention space. As South Florida’s premier entertainment destination, Seminole Hard Rock hosts top-name acts at its 5,500–seat Hard Rock Live concert arena and offers more than 100 table games, 2,000 of the most popular slots and a stand-alone poker room. Fine dining options include Council Oak Steaks & Seafood, the resort’s signature steakhouse, and Kuro, a luxe and socially vibrant restaurant offering new-style Japanese cuisine. The resort also features contemporary and casual eateries, including Blue Plate, the hotel’s 24-hour diner-inspired restaurant; Constant Grind, a gourmet coffee and pastry shop; and the ever-famous Hard Rock Cafe - Hollywood, part of Hard Rock’s 164 globally recognized rock ‘n’ roll restaurants.

Responsibilities

Under the direction of the Vice President of Marketing, the Director of Casino Marketing is responsible for the successful operation of Database Marketing, Players Club, Plum Lounge Services and Bus Marketing areas.

 

ESSENTIAL JOB FUNCTIONS:

  • Exhibit conduct in accordance with all Gaming Commission Regulations and Seminole Tribe of Florida departmental policies and procedures.
  • Responsible for developing strategies and implementing programs that achieve revenue, acquisition, retention and ultimately, profitability goals.
  • Create marketing plans for all casino segments that include long term growth strategies, loyalty development and tracks with measurable objectives, and tactics.
  • Coordinate with other corporate marketing directors to ensure alignment of marketing efforts among all strategic vertical areas.
  • Develop department members’ knowledge and skills through education, training, coaching, corrective counseling, etc. Monitor the performance of team members.
  • Stay abreast of current trends and practices within area of responsibility and communicate pertinent information to management, direct reports and team members.
  • Ensure appropriate staffing levels to best manage labor costs while maintaining outstanding guest service.
  • Provide information and explain property amenities, complimentaries, and marketing programs to staff members and guests.
  • Ensure all technology requirements are met in relation to all department’s needs.
  • Adhere, communicate and reinforce the Seminole Tribe's Policies and Procedures as well as policies and procedures specific to the Hard Rock Hollywood property. Create an environment where the Company’s mission and values thrive and serves as a role model of those values including: Communication, Integrity, Fun, Respect, Accountability, Passion and Dedication.
  • Promote positive public/employee relations at all times; maintains composure and builds relationships with guests that encourage repeat patronage and positive word-of-mouth.
  • Maintain a clean, safe, hazard-free work environment within area(s) of responsibility.
  • Perform all other related and compatible duties as assigned.
  • Demonstrate a commitment to ensuring responsible gaming and responsible alcohol service by discreetly notifying appropriate management of concerns and observations.
  • Demonstrate commitment to assisting in the development of Seminole Tribe members participating in the Tribal Career Development program and, when a Seminole Tribe member’s assignment falls within your direct area of responsibility, act as a personal mentor/career advisor to the Tribe Member and submit progress reports and information to the Director of Tribal Development.
  • Demonstrate actions and behaviors that reinforce the Company’s Mission and Values of Communication, Integrity, Fun, Respect, Accountability, Passion and Dedication.
  • Ensure prompt and discreet notification to appropriate management and/or the Ethics Hotline of any observation of illegal acts or internal ethics violations.

 

Database Marketing responsibilities include, but are not limited to:

  • Develop and execute both long and short term marketing strategies to promote property and brand growth, grow target market penetration. Coordinates operational details and considers all elements necessary to execute profitable programs. This includes staying within budget and hitting all deadlines.
  • Partner with Player Development department to yield the most trips & revenues from our VIP’s, enhance overall property revenues and support retention goals
  • Work with VP of Gaming Operations to assist with slot floor design and recommendations to ultimately yield increased slot performance
  • Support VP of Operations and the Hotel Revenue Manager to seek maximum yield of the hotel to increase ADR and gaming contribution per occupied room.
  • Reevaluate and restructure offers, segments and targeted Direct Mail programs to provide the best possible revenue growth from our database.
  • Evaluate current levels of play and effectiveness of all direct mail, special events and promotions. Recommend alternative solutions to enhance participation and levels of play.
  • Plan and develop criteria for maximum use of casino complimentaries and develops and maintains controls and availability in accordance with approved policies.
  • Oversee the development and production of monthly direct mail programs, including: list generation, proformas, creation of offers, creative, production, implementation, communication and post-campaign analysis.
  • Maintain up-to-date knowledge of all electronic gaming machines, table games, and player tracking systems, computer systems and applications that comprise the Player’s Club system, promotions, events, entertainment and general property information.
  • Provide operating reports and program analysis.
  • Responsible for preparing, maintaining, and adhering to departmental budgets and forecasts.

 

Players’ Club, Plum Lounge and Bus Marketing responsibilities include, but are not limited to:

  • Develop and implement a compelling acquisition program, enhancing tier levels to motivate guests to play up.
  • Ensure all Players’ Club team members efficiently accommodate guest needs and maintain a superior level of service.
  • Maintain excellent average scores for Market Metrix and shopping programs.
  • Actively monitor and support operational team to ensure proper staffing, technology needs and training levels.
  • Monitor Plum Lounge and X-Card services to ensure outstanding service levels are achieved.
  • Maintain excellent guest service and profitability within the Bus Marketing program.

Qualifications

  • Bachelor’s Degree in related field and three (3) to (5) five years of experience in a senior marketing executive role, or the equivalent combination of education and experience.
  • Ten (10) years of progressive and broad experience in competitive gaming jurisdictions required.
  • Expertise in developing and implementing promotions, as well as managing a Players’ Club required, along with a strong background in analyzing related marketing programs.
  • Demonstrated understanding of gaming systems and significant knowledge of gaming regulations related to marketing also required. Strong written and oral communication skills are essential, along with the ability to successfully vary communication delivery/style to best accommodate the needs of receiver(s).
  • Proven experience leading a workforce to set and achieve high standards of performance and profitability.
  • Must have previous examples of work that demonstrates creativity and innovation.
  • Must possess financial abilities and cost control techniques.
  • Ability to develop and implement annual marketing plans.
  • Must be proficient in Microsoft applications (Excel, Access, Word).

 

WORK ENVIRONMENT:

  • May be exposed to casino related environmental factors including, but not limited to, second hand smoke and excessive noise.
  • While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.
  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
  • The Casino environment is hectic, fast-paced and often crowded and noisy. May be exposed to casino related environmental factors including, but not limited to, second hand smoke, excessive noise and constant exposure to general public. 
  • Must be able to communicate effectively with guests in English, specific to position duties and responsibilities.

 

CLOSING:

The Tribal Council gives preference in all of its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements.

 

As part of Seminole Gaming’s employment process, final candidates will be required to obtain gaming licensure by completing a background check with Seminole Gaming Compliance and Regulations, prior to an offer being extended. These background checks may include, but are not limited to:

 

  • Credit Check
  • Criminal Background Check
  • Drug Screen

 

 

 

 

Disclaimer
While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).

 

 

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